Sky Sports subscribers who sign up for Sky broadband will be able to take advantage of two years' free internet services, as part of a time-limited promotion starting on June 12th.
To coincide with the launch of its new channel Sky Sports 5 - which will air live European and international football - Sky is running a 24 months' free promotion for broadband subscribers.
Consumers taking advantage of the deal will pay nothing for broadband for two years after subscribing, allowing them to make significant savings.
The deal applies to Sky's copper-based ADSL services, which offer download speeds of up to 17Mb.
With Sky Unlimited ordinarily priced at £7.50 per month, Sky Sports customers can save £180 on their internet bills over the first two years.
They can download as much data as they like, with no risk of penalties for exceeding their usage allowance.
According to Sky, the two years' free promotion for Sky Sports subscribers is its "best ever broadband offer".
Sky is running a separate deal for Sky Sports customers wishing to sign up for super-fast fibre broadband services.
Customers opting for Sky Fibre Unlimited broadband, which offers speeds of up to 38Mb, pay £10 per month over the first 12 months.
This is down from the standard price of £20 per month.
Sky Sports customers can take advantage of the deal from Thursday June 12th - the day Sky Sports 5 launches.
On Sky Sports 5, TV customers will be able to enjoy live coverage of UEFA Euro 2016 qualifiers, the UEFA Champions League, and matches from La Liga, the Coppa Italia, the Copa del Rey and the Dutch Eredivisie.
Barney Francis, Managing Director of Sky Sports, said: "Sky Sports 5 takes our unrivalled live football coverage to the next level offering more European football than ever before.
"There’s never been a better time to be a Sky Sports customer and with two years’ free totally unlimited broadband, we offer the ultimate package for sports fans."