Virgin Media is giving consumers the chance to test their running legs against Olympic 100m champion Usain Bolt this summer.
The broadband provider is organising the Race Bolt interactive event in Glasgow, to coincide with the staging of the 2014 Commonwealth Games.
Runners can test their legs on a professional-quality 30 metre athletics track, while the Jamaican sprinting legend competes against them on a three-metre tall LED screen.
Infrared sensors will capture each runner's height, size and technique, giving them an overall run time.
Participants' names and times will then be added to an overall leader board, which will be updated each day throughout the Commonwealth Games.
Usain Bolt noted that people come up to him every day looking for a race.
"We've answered the call, and my fans now have a great opportunity to race me even if it’s against the big screen," the athlete said.
"Let’s see how fast you guys really are. I know I'm fast. How fast are you?"
Luke Southern, Programme Director for Glasgow 2014 at Virgin Media, said Race Bolt is "the embodiment of Virgin Media", since it champions speed and excellence.
He said the broadband provider is "thrilled to be supercharging the Games" through the event during what is set to be a "hugely exciting" week.
"Usain is known for pacing himself at the start of his race before picking up speed after the 30-metre mark," Mr Southern stated.
"So there will definitely be a few contenders for that winning place on the podium."
Race Bolt will be positioned at the heart of Glasgow Green Live Zone - one of three outdoor festival locations during the Commonwealth Games - between July 24th and August 3rd.