Xbox One users can now watch premium Sky content on their console via the on-demand NOW TV streaming service.
From Wednesday July 30th, consumers can enjoy Sky Sports, Sky Movies and a number of Sky's entertainment channels via their Microsoft gaming system.
NOW TV has launched a number of web-connected devices over the last 12 months, most recently the PlayStation 4 and Samsung Galaxy S5.
Consumers have three package options: a one-day Sky Sports Pass, a one-month Sky Movies Pass and a one-month Sky Entertainment pass.
The Sky Sports Pass allows customers to enjoy live football, cricket, Formula 1, rugby league, golf, darts, boxing and more for £9.99 for 24 hours.
With the Sky Movies Pass - which costs £8.99 a month following a 30-day free trial - subscribers can choose from over 800 films, including many of the latest releases.
A Sky Entertainment Pass allows subscribers to stream ten of Sky's most popular pay-TV channels, including Sky 1, Sky Atlantic and Sky Living, for £4.99 per month.
Gidon Katz, Director of NOW TV, said launching on Xbox One means NOW TV is available on both of the latest next-generation consoles, plus over 50 other devices.
"That’s great news for our customers who now have even more choice and flexibility when it comes to choosing how they want to watch NOW TV," he stated.
Pawan Bhardwaj, UK Xbox Live Product Manager, said his company is "pleased" that NOW TV has joined the ever-growing list of entertainment apps and services on Xbox One.
"Sky is an important partner for Xbox and with the launch, our fans have even more ways to enjoy their favourite TV shows, live sport and movies," he added.