Sky Sports is to dedicate an entire channel to the 2014 Ryder Cup this autumn, offering two weeks of non-stop golf, including live coverage of the famous tournament.
Between Thursday September 18th and Thursday October 2nd, Sky Sports 4 will become Sky Sports Ryder Cup.
This marks the tenth occasion upon which the biennial showdown between the best European and American golfers has been aired on satellite TV.
The pop-up channel will show over 330 hours of golf across 14 days, including 36 hours of live coverage from Gleneagles.
This comes after the success of the Sky Sports Ashes channel, which was launched in 2013 to coincide with England’s home cricket series against Australia.
Barney Francis, Managing Director of Sky Sports, said the broadcaster is dedicating a whole channel to "the biggest event in golf".
He pledged that Sky Sports Ryder Cup will provide viewers with "the complete Ryder Cup experience" all in one place.
"There will be nowhere better for sports fans to enjoy the passion, drama and excitement of this incredible event," Mr Francis stated.
"We’ll offer round-the-clock build up, the opening and closing ceremonies and exclusive live coverage of all three days from Gleneagles."
Paul McGinley, European Ryder Cup Captain and Sky Ambassador, described the Ryder Cup as "a truly unique sporting spectacle", full of drama, excitement and passion.
He claimed this has been "brought to life for television viewers" over the years by Sky Sports.
"Having worked with the Sky Sports team at major golf events for the past couple of years, I know the professionalism and enthusiasm in place for our sport," McGinley stated.
This will go together to produce "a feast of television" for golf fans in September, he added.
Sky Sports will offer live coverage of the 2014 Ryder Cup across TV, online and via mobile and tablet devices with Sky Go.
Non-subscribers can gain access to the Sky Sports Ryder Cup channel and Sky Sports' other six channels contract-free on TV and a range of connected devices with NOW TV.