Broadband provider EE has activated 4G mobile services in its 250th UK town.
The firm achieved this landmark in Saltash, a town of 15,000 people next to the river Tamar in Cornwall.
Another 21 towns have been switched on across the UK this week, including Bellshill, Sutton in Ashfield, Gravesend, Craigavon, Tyldesley, Cheshunt and Swadlincote.
EE has also launched 4G services in Bishop's Stortford, Leyland, Guiseley, Ballymena, Frimley, Ormskirk, Potters Bar, Banbridge, Nailsea, Keynsham, Armagh City, Strabane and Dungannon.
The firm says its focus is now on delivering next-generation connectivity in areas that have been traditionally under-served by mobile and fixed services.
These include parts of Scotland, Northern Ireland and the south-west, north-west and east midlands in England.
Olaf Swantee, Chief Executive Officer at EE, said the launch of 4G services in Saltash is a "landmark" moment in the firm's bid to bring super-fast mobile broadband to as many people, in as many places, as possible.
"We know the benefits that 4G offers to consumers and businesses," he stated.
"We’re investing heavily in areas that have not previously had good mobile or fixed line coverage where those benefits can have an ever greater impact."