NOW TV has launched a special offer, giving consumers the chance to buy a Sky Sports Week Pass for just £10.99.
Available from Thursday August 14th for a limited time only, the pass will allow users to enjoy the opening weekend of the Barclays Premier League and check out the new Sky Sports 5 and Sky Sports News HQ channels.
Games featuring Manchester City, Liverpool, Chelsea and Arsenal will air on Sky Sports over the opening weekend of the 2014-15 season, and a NOW TV week pass offers subscription-free access for UK households.
For a limited period, the price of the Sky Sports Day Pass has been cut to just £6.99, offering greater flexibility and value for money.
Gidon Katz, Director of NOW TV, said that with the start of the football season just days away, this is "a great time" to be giving sports fans even more choice.
"We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that," he stated.
"Now fans simply have to decide if they want to snack on a day pass or feast on a week's sport for just £10.99.”
NOW TV is available on a wide range of devices including the NOW TV Box, YouView, Roku boxes, Apple TV and LG Smart TVs.
The service can also be accessed via PCs, Macs, the Xbox 360, Xbox One, PS3, PS4, iPad and iPhone.
As well as Sky Sports, consumers can also watch Sky Movies and Sky entertainment channels via NOW TV.
A Sky Movies Month Pass is priced at £8.99 per month, with consumers able to undertake a 30-day free trial before subscribing.
The Entertainment Month Pass - which offers access to some of Sky's most popular own-branded channels - costs £4.99 per month.