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Sky is rolling out a series of new features for its Electronic Programme Guide (EPG) on Sky+, in a bid to boost the viewing experience for pay-TV subscribers.

The service provider is launching a new recommendations engine - designed to help viewers find the shows they love - and a Smart Series Link feature, which remembers to record future series of customers' favourite programmes.

For sports fans, a new Sports tile has been added to the EPG Homepage, providing quick access to all the live sporting events that are currently airing.

Sky customers will also be able to see movie DVD cover art for Sky Movies On Demand and Sky Store, helping them to quickly find the films they are looking for.

Other new features include combined SD and HD options when downloading content, access to Sky Store from Sky Box Office, simplified card pairing via the Sky remote and the merging of the Lifestyle and Entertainment tabs.

Luke Bradley-Jones, Sky’s Director of TV Products, said: "We know customers love the new Homepage as it puts catch-up, box sets and movies at the heart of their TV viewing.

"That’s why we’re introducing even more features to help discover more TV they really want to watch."

Mr Bradley-Jones said viewers can get recommendations for shows they may enjoy based on previous recordings, and never miss a returning season ever again with Smart Series Link.

"It’s all part of our commitment to make Sky+ the ultimate entertainment experience," he stated.

This is the second time in 2014 Sky has rolled out major improvements to its Sky+ set-top box and EPG.

Back in March, On Demand and the Sky+ Planner were moved alongside channel listings as equal options, and a brand new enhanced Search function was launched.

Since this overhaul, the number of content searches has increased significantly, with around 1.6 million now taking place each day.

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