The adoption of super-fast broadband is supporting a boom in online retail in the UK, it has been reported.
Royal Mail claims that British consumers who have access to fibre broadband are spending an additional £225 million online each year.
This figure is expected to rise to £740 million per year by 2017, when up to 95 per cent of the UK population will have access to super-fast broadband.
On average, consumers who have upgraded their connection are now spending £23 more per year.
According to the Royal Mail study, the effects of next-generation networks are particularly dramatic in Scotland.
The capital Edinburgh has seen the biggest boost to online retail anywhere in the UK, with consumers spending an additional £4.4 million per year.
Glasgow is also in the top three, just behind Birmingham in second place.
Nick Landon, managing director of Royal Mail Parcels, claimed the ongoing investment in super-fast networks is having "a positive impact" on the internet economy.
"Superfast broadband is acting as a catalyst, encouraging people to spend more online," he noted.
"The further roll-out of networks across Britain over the coming years can only benefit the online retailing market."