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TalkTalk has cut the cost of its SimplyBroadband product to £1.75 per month, in its latest gambit aimed at courting the 'value broadband' market.

Under the terms of a flash sale announced today (August 1st), consumers who sign up online for its entry-level broadband-only service qualify for a six-month introductory period at £1.75 per month, which reverts to £3.50 per month for the remainder of the contract (plus £15.95 per month line rental).

The promotion, which is available until August 10th and applies for consumers who don't require a new telephone line or new number, also includes a free £85 Love2shop voucher, free installation, a free router and TalkTalk's HomeSafe security.

TalkTalk SimplyBroadband customers can expect a connection speed of up to 16Mbps and unlimited usage, which TalkTalk claims offers annual savings of £179 over 18 months compared with BT's equivalent broadband product.

But perhaps as much of a 'sell' given TalkTalk's targeting of more cost-conscious consumers is that subscribers only pay for telephone calls they make.

TalkTalk is also offering SimplyBroadband subscribers who sign up with the promotion the option to upgrade to a faster fibre broadband service for an additional £10 per month or add Essentials TV (complete with free YouView set top box) for an extra £4.25 per month.

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