TalkTalk is giving its TV viewers the chance to watch top-class sport for half the normal price.
From August 14th, the service provider is offering its Sky Sports Boost - which includes six Sky Sports channels - for just £15 per month for three months.
This means TalkTalk TV customers who bolt Sky Sports on to their package can watch the opening weekend of the 2014-15 Barclays Premier League season, and the Fifth Test in the current series between England and India.
Customers with a YouView set-top box can sign up for Sky Sports on a flexible, non-contract basis.
TalkTalk customers can gain access to Sky Sports - and its other premium add-ons, such as the Kids Boost and Sky Movies Boost - for one month at a time.
Tristia Harrison of TalkTalk said: "Our half price, flexible monthly Boosts are the perfect choice for cash-conscious sports fans.
"If you’re not a super fan, you can dip in for the games you want to watch, giving viewers flexibility and control."
Ms Harrison said this is "a great example" of TalkTalk TV at its best - noting it is "TV you’ll be glued to, not stuck with".
For TalkTalk TV viewers who just want a taster of Sky Sports, Saturday August 16th provides the ideal opportunity.
All viewers can enjoy live sporting action on the Sky Sports Open Day, which will offer 24 hours' access at no extra cost.
In a separate promotion, TalkTalk TV is offering its Entertainment Extra Boost at half price for two months.
This means viewers can access another 64 channels - including Sky 1, Sky 2, Fox, Watch and Disney XD - for just £7.50 per month.
According to TalkTalk, the add-on "keeps the whole family entertained with popular shows and series from both sides of the Atlantic".