UK consumers have a new budget broadband option available to them, after high street retailer 99p Stores launched its own branded internet service.
The shopping chain has teamed up with Home Telecom to offer up to 24Mb broadband from 99p per week plus line rental.
This works out at £4.29 per month plus line rental for the first six months - the introductory discount period - rising to £8.50 per month plus line rental thereafter.
Subscribers can take advantage of an unlimited download allowance, meaning there are no restrictions on their data consumption over the course of each month.
"Our service is truly unlimited, allowing you to play games and download catch-up TV and films without worrying about extra costs," 99p Stores states.
Customers also benefit from 100 inclusive minutes to UK landlines - with additional local and national calls costing 2.5p per minute - and free customer support.
Broadband subscribers are required to take out a 24-month contract with 99p Stores.
Installation fees will also apply, which will vary depending on the status of the line connection at each individual property.