The UK has a new entrant to the ultra-fast broadband market, as Direct Save Telecom launches budget fibre-to-the-home packages.
Households moving into new-build homes in networked areas will be able to sign up for full-fibre services with the firm for just £4.95 per month plus line rental.
New customers also benefit from a three months free offer, allowing them to save almost £15 during this introductory period.
Direct Save Telecom is now offering up to 25Mb, up to 40Mb, up to 100Mb and up to 300Mb broadband deals, meaning consumers have a wide range of options.
Fibre broadband can be taken with evening and weekend or anytime calls, depending on how much subscribers expect to use their landline.
Each of the broadband packages comes with an unlimited usage allowance - meaning there are no restrictions on data consumption - and a free wireless router.
UK-based customer support and technical support is also available to all customers.
Stavros Tsolakis, Chief Executive Officer of Direct Save Telecom, said the company has had "excellent feedback" about its new-build fibre-to-the-home launch.
He claimed the product is "excellent" and the pricing is "extremely competitive".
"It’s quite simple, if people go with Direct Save Telecom they will save money," Mr Tsolakis stated.
"Consumers living in these new-build homes are in a very fortunate position as most of the UK does not have the option of high-speed fibre-to-the-home broadband. The only drawback was they had no choice, until now, as seethelight was the only provider who serviced these new builds."
He said Direct Save Telecom is "delighted" new-build owners now have a broadband choice.
"We are proud to say all our products are the lowest costing on the market," Mr Tsolakis added.
He noted that the firm's prices remain constant for the entirety of consumers' contracts, with no hidden jumps.
Mr Tsolakis added that the company's UK-based technical support and customer services means set-up "could not be more straightforward".