Consumers can now take advantage of six months' free fibre broadband when they sign up to a Sky triple-play bundle.
New customers subscribing to the Original Bundle with Sky Sports and Fibre Unlimited can save £21.50 per month during the introductory contract period.
The broadband bundle is available for just £34.50 per month plus line rental during the first six months of an 18-month deal.
Subscribers can take advantage of super-fast fibre broadband with an unlimited monthly usage allowance, plus weekend calls to UK landlines.
They also receive all the channels in the Sky Original Bundle, the full range of Sky Sports channels, Freeview services and access to on-demand and catch-up content via their Sky+HD box.
Customers are able to pause, rewind and record live TV, meaning they can save programmes to be watched at their convenience at a later date.
Fibre Unlimited is free for the first six months and priced at £20 per month thereafter.
Subscribers to this package also receive a 25 per cent discount on Sky TV for the first 12 months, adding to the savings when they sign up with the service provider.
In addition, they are entitled to £75 account credit on their first bill.
After six months at £34.50 per month plus line rental, the price of the bundle rises to £44.50 per month plus line rental for the next six months.
Then, after 12 months, the price reverts to £66 per month plus line rental for the remainder of the initial 18-month contract.
A £10 set-up cost applies and consumers also pay a £6.95 router delivery charge.