TalkTalk has set an ambitious target for full-fibre broadband adoption in the UK.
Charles Bligh, Managing Director of the broadband provider's business division, is aiming for 50 to 60 per cent uptake of fibre-to-the-premises (FTTP) broadband services.
The firm - which is currently working with Sky, CityFibre and Fujitsu on the development of a 1Gb broadband network in York - has major expansion plans.
But in order to deliver FTTP broadband more widely across the UK, TalkTalk needs to see more homes and businesses signing up for ultra-fast services.
“We have spent a couple of years talking about the BT rollout, but it’s an interim step in terms of really pure 1Gb fibre," Mr Bligh told attendees at Huawei’s Ultra Broadband Forum 2014 in London.
He said TalkTalk has decided to put its reputation on the line over fibre broadband, but also invest a significant amount of finance.
"We’re putting our money where our mouth is. We’re very deadly serious about making this go right," Mr Bligh stated.