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Virgin Media TV subscribers can look forward to a new interface for their TiVo service.

The service provider is rolling out a "significant update" to the connected TV platform, reflecting its new brand identity.

It also introduces HTML 5, with a higher definition interface that paves the way for better access for app developers.

The update will also introduce the ‘What to Watch Now’ feature, which presents customers with a list of shows they may enjoy.

These are categorised into kids shows, movies, sports content and programmes that are popular on TV.

"As we approach TiVo’s fourth birthday, it remains the most advanced service around, uniquely integrating the best of the web with entertainment such as Netflix and YouTube," Virgin Media noted.

"TiVo’s single search and intelligent recommendation engine enables viewers to rapidly find what they want to watch and discover new shows, all within a Virgin Media environment with no need to swap remotes, leads or TV inputs."

Virgin Media said TiVo learns what customers watch, then promotes relevant content in a bid to improve the viewing experience.

Tens of thousands of TV subscribers will receive the update as early as next week, with the full rollout taking place in October.

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