BT is giving consumers the chance to enjoy six months' free super-fast fibre broadband.
New customers signing up for the BT Infinity 1 broadband deal pay nothing except line rental for the first six months of their 18-month contract.
This allows them to save £15 per month for half a year - a total of £90 during the introductory discount period.
BT Infinity 1 offers download speeds of up to 38Mb with a 20GB usage allowance.
The package comes with unlimited BT Wi-Fi, BT Parental Controls and a BT Home Hub 5, allowing consumers to connect to the internet via a range of web-enabled devices.
There is no inclusive minutes package with the deal, meaning customers only pay for the home phone calls they make using their landline.
With BT Infinity 1, customers also gain access to the BT Sport service, which can be accessed online and via the BT Sport app.
This means subscribers can watch Barclays Premier League football, Aviva Premiership rugby union, NBA basketball and much more for free.
Customers wanting to combine fibre broadband with BT TV can sign up for BT Infinity + TV for £5 per month plus line rental for six months.
After the introductory discount period, the price of this broadband bundle reverts to £22.45 per month plus line rental.
David McDonald, Director of Broadband, TV & Sport Bundles, BT Consumer, said customers have been given "another broadband boost" with the launch of BT Infinity 1, which offers free fibre-optic services for six months.
"BT Infinity lets you do more of the things you like online, all at the same time as other people in your home," he stated.
Mr McDonald said the deals not only offer "a fabulous broadband experience" but also, when combined with free BT Sport, "amazing value".