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BT continued to build its pay-TV customer base in Q2 2014-15, attracting another 38,000 subscribers.

The firm said it is focusing on strengthening its television proposition, which includes the BT Sport platform.

BT said is has enjoyed "a successful" start to its second season showing Barclays Premier League football, with audiences up by 45 per cent on average compared to last year.

This included a peak audience of 1.25 million for the opening league fixture between Manchester United and Swansea City in August.

In Q2 2014-15, BT Sport launched a new red button service - BT Sport Extra - to provide additional content for TV viewers.

"We further enhanced our European football schedule by securing the rights to broadcast the DFB Cup, Germany’s top domestic football cup competition, which will complement our existing Bundesliga coverage," the firm stated.

In terms of future developments, BT has entered into a partnership with Netflix, which will see TV subscribers gain access to the content streaming service.

Customers will soon be able to pay for their pay-TV and Netflix services through a single bill.

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