Openreach - BT's infrastructure division - is to take on another 500 full-time engineers as it accelerates its broadband rollout activity across the UK.
The latest recruitment drive takes the number of Openreach engineering roles announced since April to 2,400.
Around half of the new intake will be specifically focused on the firm's commitment to improving levels of customer service.
The other new employees will be responsible for upgrading connectivity services for homes and business users, and maintaining the BT wholesale network.
Culture Secretary Sajid Javid said the creation of 500 full-time engineering jobs at Openreach is "tremendous news".
"The government is taking super-fast broadband to 95 per cent of the UK by 2017, and it's vital that a skilled workforce is in place to cope with the resulting increase in demand," he stated.
Joe Garner, Chief Executive at Openreach, said the company is recruiting more people so it can build its network rapidly and serve customers better.
"Our fibre broadband rollout is making a really positive contribution to the lives and business of people right across Britain," he stated.
"We are seeing strong demand for our super-fast fibre service, as well as our ultra high-speed business services like Ethernet."
Mr Garner added that broadband growth is "great" for consumers and for Britain as a whole.