Pay-TV broadcasters Sky and BT could be given the chance to battle it out for additional Barclays Premier League football coverage.
As reported by the Daily Mail, league bosses are contemplating another increase to the number of games shown live on television, from 2016-17 onwards.
At present, 154 out of 380 matches are broadcast on TV - with Sky Sports showing 116 per season and BT Sport the other 38.
But with BT Sport desperate to bolster its top-flight coverage - and willing to pay for the privilege - Premier League chiefs are considering all their options.
The news provider suggests more of the traditional 3pm Saturday afternoon kick-offs could be sacrificed in order to keep the TV companies - and their viewers - happy.
A new match slot on Sunday evenings has been mooted, as part of attempts to appease both Sky Sports and BT Sport.
The two rival firms are intent on showing as much Premier League football as possible, seeing match coverage as a vital customer acquisition and retention tool.
BT Chief Executive Gavin Patterson confirmed that BT Sport would be "very interested" in bidding for extra matches, should they become available.