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Sky has held talks with a number of 3G and 4G operators as it considers the launch of mobile services in the UK.

With a number of Sky's rivals already offering quad-play broadband bundles - and BT set to follow suit - the firm has been pondering such a move for some time.

According to The Times, Sky has staged discussions with Vodafone, EE and O2 about a potential capacity deal.

This would see Sky launch virtual mobile services under its own brand, enabling the firm to offer broadband, TV, home phone and mobile bundles.

Sky's Chief Executive Officer Jeremy Darroch said the company always "remains open to opportunities".

He said the mobile market is something Sky "keeps a close eye on", as it continues to review its options.

"If we thought there was strong customer demand, then we can be in a good place to respond," Mr Darroch stated.

"We’ve got a very significant customer base already that we know we can cross-sell into very successfully."

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