Sky Sports will dedicate an entire channel to darts this Christmas, to coincide with the William Hill World Darts Championship.
TV viewers will be able to enjoy over 370 hours of programming on Sky Sports Darts, which is taking over Sky Sports 3 for two-and-a-half weeks from December 18th.
Over 18 days, the top PDC players will compete in front of sell-out crowds at Alexandra Palace, London, aiming to get their hands on the coveted Sid Waddell Trophy.
Phil ‘The Power’ Taylor, Adrian ‘Jackpot’ Lewis and defending champion ‘Mighty’ Michael van Gerwen will be among the 72 players on show.
As well as live coverage of every match in the tournament, Sky Sports Darts will screen a host of other programmes and features.
Barney Francis, Sky Sports' Managing Director, said the PDC World Darts Championship is "one of sport’s most colourful events".
"For the first time, we’re giving it its own channel," he noted.
Mr Francis explained that Sky Sports Darts will show every match live, all the build-up and analysis plus "a fantastic schedule of features".
"We know our viewers love the world darts at Christmas and so do we. We can’t wait for the show to begin."