Existing TalkTalk TV subscribers have the chance to trial the firm's latest TV Boost - Collections from ITV - for free.
Starting today (Thursday November 20th), TalkTalk Essentials TV and Plus TV customers can enjoy the content pack - which offers access to a host of top ITV series - at no charge for one month.
They need to register for Collections from ITV by Wednesday November 26th in order to take advantage of the free TV Boost promotion.
Among the shows included in the content add-on are 'Birds of a Feather', 'The Bletchley Circle', 'Celebrity Juice', 'Hell's Kitchen USA' and 'Lewis'.
The TV Boost is ordinarily priced at £5 per month, with customers able to sign up on a flexible basis, month-by-month.
As with TalkTalk's other bolt-on packs, there is no need to make a long-term commitment to Collections from ITV.
TalkTalk's Olivia Streatfeild said the firm is "really excited" to offer more ITV content to its viewers through the TalkTalk Player.
"Collections from ITV gives customers simple, flexible and affordable access to more dramas, game shows and reality TV," she stated.
"This additional service is part of our commitment to make Britain better off by continuing to build on our award-winning content from all over the globe to ensure homes have a wealth of family entertainment at an affordable price."