Vodafone's new television service could be based on Sky's NOW TV platform, it has emerged.
According to the Telegraph, Vodafone and Sky have been in talks over a potential deal, which would extend the existing relationship between the two firms.
Vodafone already offers NOW TV to its 4G mobile customers, giving them the opportunity to stream Sky channels over their tablets and smartphones.
But the companies could now join forces to produce a set-top box for Vodafone, which is aiming to introduce TV and home broadband deals in spring 2015.
The news provider says talks are at an early stage and other options are under consideration.
But a partnership agreement between Vodafone and Sky could potentially help both companies fend off their mutual rival: BT.
BT is not only the largest UK broadband provider, but it has eaten into Sky's share of the premium TV market over the past 12 months.
And the former national telecoms operator is gearing up to launch mobile services in the coming months, bringing it into direct competition with Vodafone.
Vodafone's Chief Executive Vittorio Colao claimed last week that his company's decision to enter the TV and broadband market is primarily a defensive move, aimed at countering the increased threat from BT.