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Broadband Delivery UK (BDUK) has launched an advertising campaign designed to promote the benefits of its work to bring fibre services to the UK countryside.

The government-funded body is seeking to improve super-fast broadband adoption rates in rural parts of the UK, having invested hundreds of million of pounds in local infrastructure projects.

The campaign - created by Enter - includes a TV advert and press, out-of-home, digital and radio marketing, reports CampaignLive.co.uk.

Chris Townsend, Chief Executive at BDUK, proposed that super-fast broadband "will transform the way we work and drive growth" in the UK.

He described the uptake of fibre services as being "a key part of the government’s long-term economic plan".

"Our rollout is on track with 1.5 million homes and businesses now having access, but evidence suggests that many consumers and small businesses don't know that super-fast broadband is available in their area, or what they need to do to take up the service," Mr Townsend stated.

"That's why we were keen to work with Enter on a multi-channel marketing campaign to raise awareness, highlight the benefits and support take-up."

He claimed the team at Enter has delivered "an exciting and vibrant ad," which will hopefully connect with BDUK's target audience.

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