Direct Save Telecom has launched a new fibre broadband deal, which is free for the first three months of an 18-month contract.
The budget broadband provider is giving consumers the chance to save £44.25 on the super-fast package, which is ordinarily priced at £14.75 per month plus line rental.
During the introductory contract period, subscribers are only required to pay line rental - receiving fibre broadband services at no charge.
The Fibre Broadband package offers up to 38Mb download speeds with an unlimited usage allowance.
Subscribers also receive free weekend calls to UK landlines and a free wireless broadband router, which offers web access to a variety of web-enabled devices.
Consumers are required to pay a one-off set-up fee of £24.95, and line rental is priced at £16.75 per month.
However, this charge can be reduced to the equivalent of £11 per month if paid a year in advance.
Stavros Tsolakis, Chief Executive Officer at Direct Save Telecom, said the company is "delighted" to launch the low-cost fibre broadband deal.
He said the new offer means it is now one of the cheapest providers of fibre broadband in the UK.
"We are now up there with TalkTalk and Plusnet in offering the lowest-costing fibre deals, and are way ahead of the likes of BT, Sky and Virgin Media," Mr Tsolakis claimed.
"This launch gives consumers more choice and makes Direct Save Telecom a real player in the fibre market."
Direct Save Telecom also offers copper-based broadband services, capable of delivering download speeds of up to 17Mb.
The firm's unlimited broadband deal is priced at £1.95 per month plus line rental over the course of a 24-month contract.
Evening and weekend calls to UK landlines are included and subscribers receive a free wireless router.