TalkTalk is now offering mobile services as standard to all customers signing up for its top-tier Plus TV broadband package.
All new and existing Plus TV customers will receive a mobile SIM worth £90, turning their triple-play deal into a quad-play broadband bundle.
Plus TV subscribers will receive 100 minutes, 250 texts and 200MB of data a month, at no extra cost.
TalkTalk said the inclusive mobile package will cover the needs of "the average TalkTalk Mobile customer", particularly since calls between family members with mobiles on the same account are free.
"It is the first time homes can get broadband, TV, phone and mobile in one package," the broadband provider claimed.
TalkTalk Plus TV offers up to 17Mb download speeds with an unlimited data allowance and anytime calls to UK landlines.
Subscribers also receive a YouView set-top box, allowing them to pause, rewind and record live TV, and enjoy catch-up services and on-demand content.
Viewers can tune in to seven Sky entertainment channels without the need to sign up a TV Boost. These include Sky 1, Sky 2, Sky Living, Sky Livingit, Sky Arts 1, Sky Arts 2 and Sky Sports News HQ.
Also included with Plus TV is the new Talk2Go app, which allows subscribers to use their inclusive landline minutes on their mobile devices.
Adding to the appeal of the broadband package, TalkTalk is offering a 50 per cent discount on Plus TV for the first three months.
This means customers pay just £9.25 per month plus line rental during the introductory period, rising to £18.50 per month thereafter.
As an added sweetener, new TalkTalk customers can take advantage of a £100 Love2shop voucher, which can be used to make savings at thousands of shops, restaurants, bars and attractions across the UK.