Virgin Media has added to the appeal of its TV, phone and broadband bundles by making another ten international channels available to viewers.
HUM Europe - which shows Pakistani dramas, soaps and entertainment programming - will be available to subscribers with M+ TV and above on channel 833, while Nollywood Movies - which airs Nigerian films - has arrived on 835.
Virgin Media has also launched Worldbox, a new app offering live streams of four international channels.
The first HTML5-based app on Virgin Media TiVo, it has been specially developed to stream a range of live channels from across the globe.
Entertainment channels 1+1 International (Ukraine), Nessma (Tunisia) and Sic International (Portugal) have launched already on Worldbox, along with Spanish news portal Canal 24 Horas.
Another four channels will become available in early 2015: EuroChannel (France), BFM TV (France), Ukraine Today (Ukraine) and CTC (Russian).
Stephane David, Virgin Media’s Executive Director of Content, said the arrival of the ten international channels on Virgin Media means TV customers can enjoy "even more exciting programming" from around the world at the touch of a button.
"With content spanning everything from international news, sitcoms and dramas to soaps, movies and comedies there are plenty of shows to keep the whole family entertained," he stated.
Didier Mainard, Vice-President of Sales with Globecast, said the company is "very pleased" to be partnering with Virgin Media on this project.
He claimed that Globecast is "recognised globally" as a proactive content aggregation partner, which works to match international channels with international audiences.
"Virgin Media is a powerful platform in this regard and this is an exciting package," Mr Mainard stated.
TV subscribers already have access to a range of global channels on Virgin Media, including Zee TV, Star Plus, Sony Max and Al Jazeera Arabic.