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Virgin Media has extended its broadband coverage in north-west England and south-west Scotland.

Another 44,000 homes are now able to access the cable operator's broadband, phone and TV services for the first time, thanks to a deal with Smallworld Fibre.

Households in parts of Cumbria, Lancashire and Ayrshire can now sign up for up to 152Mb broadband deals if they so choose.

Customers previously using Smallworld Fibre services in towns including Irvine, Carlisle, Lancaster and Morecambe are the first to be connected to Virgin Media in their areas.

Paul Buttery, Virgin Media’s Chief Customer Technology & Networks Officer, said the firm is "delighted" that Smallworld has joined its network, bringing the benefits of super-fast connectivity to more homes.

"We’ve received warm welcomes from each new town we’ve moved into and believe that bringing faster broadband can create more opportunities for local people and support economic growth," he stated.

Virgin Media broadband bundles are now available to more than half of all UK households.

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