Skip to main content
Jump to navigation
bt sport pundits crowd

BT Sport has signed a new seven-year deal with ESPN, which will see even more live action come to the pay-TV platform.

The agreement, which covers the use of the ESPN brand and potential joint digital media initiatives, builds on the existing relationship between the two broadcasters.

In 2013, after securing TV rights to the Barclays Premier League, BT acquired ESPN's UK and Ireland television business.

Since then, ESPN has been offered to BT Sport subscribers alongside its own-brand channels: BT Sport 1 and BT Sport 2.

Under the new agreement, BT Sport will increase the amount of programming it receives from ESPN, giving subscribers a wider range of viewing options.

Up to 5,000 hours of sporting action will be shown each year, taking in the Verizon IndyCar Series, NCAA College Football and Basketball, X Games, AFL Aussie Rules Football and more.

John Petter, Chief Executive at BT Consumer, said viewers will benefit from a continuation - and extension - of the relationship between BT Sport and ESPN.

He said the link-up between the two broadcasters has been "a big success" over the last couple of years, with the two companies collaborating on a number of initiatives.

Charly Classen, Vice-President and General Manager at ESPN - Europe, Middle East and Africa, said ESPN "continues to be a key part of the UK sports landscape" through both its channel and content in the BT Sport lineup, and its digital and content sales business.

"We’re thrilled with what has been a unique and successful collaboration with BT Sport over the past couple years," he stated.

Mr Classen said he is "excited" it will continue and expand over the long term, delivering "great content and service" to UK sports fans.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

Search news