TalkTalk TV customers are to gain Netflix access via their YouView set-top box, allowing them to stream films and programmes to their television sets.
Households with a TalkTalk Essentials TV or TalkTalk Plus TV subscription will be able to access a wide variety of content, including original series such as 'House of Cards', 'Orange is the New Black' and 'Breaking Bad'.
YouView from TalkTalk homes that pre-registered for Netflix will be among the first to receive the service on their set top box.
The rollout will continue until the end of January 2015, with all 1.2 million TalkTalk TV homes having access to Netflix by the start of February.
Tristia Harrison, Managing Director for Consumer at TalkTalk, claimed that Netflix is "a brilliant new addition" to TalkTalk TV.
"As Britain’s fastest-growing TV service, we are on a mission to provide the best movies and hit TV shows that our customers can dip in and out of, all at a great price," she stated.
Ms Harrison claimed that Netflix complements this strategy "perfectly".
"The fact that TalkTalk homes can enjoy such a huge range of must-see content, on their TV as well as on other devices, is an exciting step forward," she added.
Ms Harrison said TalkTalk "cannot wait" for its customers to "dive into the movies and series everyone’s talking about" on Netflix.
Bill Holmes, Global Head of Business Development at Netflix, welcomed the new agreement with TalkTalk, which will see the streaming service available via YouView.
"By partnering with TalkTalk we’re making it even easier for many TV fans and movie lovers in Britain to watch Netflix on their television screens," he stated.
Earlier this month, it was revealed that TalkTalk had acquired the blinkbox content streaming service from Tesco, in order to increase TV viewing options.
TalkTalk is also taking over the retail group's telecoms subscriber base, which consists of around 75,000 broadband and 20,000 voice customers.