Sky Sports is to dedicate an entire channel to the upcoming ICC Cricket World Cup, which gets underway on Saturday February 14th in Australia and New Zealand.
For six weeks, Sky Sports 2 will become ‘Sky Sports World Cup’, giving viewers over 1,000 hours of TV coverage from the biggest one-day event in the calendar.
All 49 matches will be shown live on the pop-up channel, along with build-up, analysis and highlights for each game.
The action gets underway with Sri Lanka v New Zealand at the Hagley Oval in Christchurch, before England open their campaign against Australia at the MCG.
Recently-installed England Captain Eoin Morgan will also lead his side against Sri Lanka, Bangladesh, New Zealand, Afghanistan and Scotland in Pool A.
Barney Francis, Sky Sports Managing Director, said the Cricket World Cup is "one of the world’s biggest sporting events", offering six weeks of rivalry between 14 nations.
"By dedicating a whole channel to the tournament, fans know that there’s only one place to watch all of the action live, catch up with highlights and enjoy the reaction and views of our experts," he stated.
"This is the biggest ever year of cricket on Sky Sports and the channel will help to make sure it’s our best yet."