Consumers signing up for fibre broadband with TalkTalk can now get their hands on a £75 Love2shop voucher, along with half-price internet services.
For a limited time only, the service provider is offering a free gift card alongside its discount super-fast broadband deals, as long as new subscribers register online with TalkTalk.
Options for UK households include TalkTalk's entry-level fibre package, SimplyBroadband with Fibre, which is priced at £5 per month plus line rental for the first year.
The package - which offers up to 38Mb download speeds with an unlimited data allowance and a free router - ordinarily costs £13.50 per month plus line rental.
The cost of SimplyBroadband increases to £3.50 per month after 12 months and a fibre upgrade doubles in price from £5 to £10 per month.
Line rental applies from the start of each subscriber contract, priced at £16.70 per month.
According to TalkTalk, a fibre upgrade enables consumers to boost their download speeds fivefold. It says superfast broadband allows users to "do more online at the same time" by connecting more devices, downloading music and films quicker and streaming with less buffering.
Consumers can also take a fibre broadband upgrade with TalkTalk's triple-play broadband deal Essentials TV.
The package offers up to 38Mb download speeds, unlimited data, a free router, evening and weekend calls to UK landlines, the Talk2Go app and a YouView set-top box.
This allows customers to enjoy Freeview channels, catch-up TV and on-demand content, and subscribe to premium TV Boosts if they so choose.
Essentials TV with Fibre is priced at £9.25 per month plus line rental for the first 12 months, rising to £18.50 per month thereafter.
After one year, the price of TV Essentials doubles from £4.25 to £8.50 per month, and fibre increases from £5 to £10 per month.
Consumers signing up for TalkTalk Plus TV with Fibre receive the same features, plus Anytime Calls to UK landlines, a Super Router and a larger YouView set-top box which allows viewers to record and store content.
This package also comes with seven Sky entertainment channels as standard, plus a free mobile SIM for new and existing customers.
With both TalkTalk Plus TV and a fibre upgrade available at a 50 per cent discount for the first year, the broadband deal costs an initial £14.25 per month plus line rental.
This rises to £28.50 per month plus line rental after 12 months.
TalkTalk is offering a £75 Love2shop voucher with each of these broadband deals until February 5th 2015.