Usain Bolt has returned to UK TV screens for the latest Virgin Media advertising campaign, which sees him sharing his broadband connection with three 'gadget rascals'.
In the firm's new TV ad, the champion sprinter is joined by three cheeky racoons - known as the Broadbandits - who cause chaos while he tries to stream content via Netflix.
Bolt finds himself surrounded by the racoons, one of which swipes his tablet - to select 'Rio 2' - while the others steal his phone and laptop.
A voiceover explains that broadband from Virgin Media remains super-fast, even when a number of people in the home are using the connection.
At the end of the ad, Bolt picks up the TiVo remote, and to the dismay of the racoons, sits back to watch Netflix via his TV set.
Richard Larcombe, Director of Brand and Marketing at Virgin Media, said that - as the latest campaign shows - customers are using more connected devices around the home than ever before.
"As our super-fast broadband is powered by the UK’s best widely available network for streaming, it enables customers to enjoy the things they love online seamlessly - even when lots of devices are being used at the same time," he stated.
"So the only thing they need to worry about is whether their own Broadbandits have run off with their gadgets."