Fibre-to-the-building broadband specialist Hyperoptic has launched a range of new packages geared at home users.
The service provider, which has also introduced a fresh brand identity, offers download speeds of up to 1Gb to end-user premises in a number of urban locations.
Hyperoptic's super-fast broadband is available in parts of London, Cardiff, Bristol, Reading, Manchester, Leeds, Liverpool, Sheffield, Birmingham, Glasgow, Newcastle and Nottingham.
New customers can decide whether to opt for broadband with a landline - taking out a dual-play package - or sign up for standalone broadband services.
For broadband-only customers seeking internet services with no line rental, three different tariffs are available.
The entry-level package offers 20Mb fibre broadband for £10 per month, rising to £22 per month after six months.
Customers seeking 100Mb speeds pay an initial £17 per month, rising to £35, and top-tier 1Gb subscribers pay £29 per month during the introductory discount period, rising to £60 per month.
With each of the standalone broadband packages, a £40 set-up fee applies, but all customers receive a free router and unlimited data.
There are also three unlimited broadband deals available for new customers seeking evening and weekend calls with their internet connection.
The 20Mb broadband and phone package costs £4 per month plus line rental for the first six months, rising to £9 per month plus line rental.
Customers seeking 100Mb speeds pay £9 per month and then £22 per month after the discount period ends, while 1Gb subscribers pay £22 per month rising to £47 thereafter.
Steve Holford, Vice-President of Revenue at Hyperoptic, said the firm launched in 2011 with the objective to change the market.
"With our true fibre approach, we are giving consumers a real alternative, delivering symmetrical 1Gb speeds and great landline deals, with broadband-only options available," he stated.