Fewer than a quarter of UK broadband subscribers are satisfied with their current service, a new study has indicated.
In a poll conducted by fibre-to-the-business specialist Hyperoptic, just 24 per cent of respondents said they were happy with their existing broadband provider.
The study revealed many consumers are more interested in receiving a high quality of services than securing additional bundle features.
Some 41 per cent of respondents said they would forgo a double or triple-play package in order to secure a fast and reliable broadband service they can rely upon.
Of those questioned, 31 per cent believe service problems are endemic within the industry. Others thought they may be able to receive better quality service by switching broadband providers.
Many of the respondents expressed frustration about paying for line rental, with 43 per cent saying they never use their landline. A further 16 per cent of respondents revealed they only use their home phone roughly once a month.
Hyperoptic said it is addressing consumer demand and frustrations by making full-fibre connections more widely available in the UK.
"With our true fibre approach, we are giving consumers a real alternative, delivering symmetrical gigabit speeds and great landline deals, with broadband only options available," noted Steve Holford, the company's Vice-President of Revenue.