Virgin Media is giving UK consumers the chance to bag a £50 reward when signing up online for one of its home broadband packages.
New customers who subscribe by March 29th 2015 can choose between gift cards for M&S, John Lewis and amazon.co.uk.
The offer applies to a number of Virgin Media broadband bundles, including the Big Connection and the Big Easy.
The Big Connection is a dual-play package designed for consumers who want super-fast broadband and home phone calls, but without pay-TV services.
It offers up to 50Mb broadband with unlimited downloads, a free Virgin Media Super Hub and an installation worth £49.95.
Subscribers can take advantage of unlimited weekend calls to UK landlines and Virgin Mobile numbers.
A 50 per cent discount is currently available on the Big Connection for the first eight months of a 12-month contract. This means customers can pay just £4 per month plus line rental during the introductory contract period.
The Big Easy is Virgin Media's entry-level triple-play broadband package.
It offers up to 50Mb broadband with unlimited data and all the trimmings, weekend calls to UK landlines and Virgin Mobile numbers, and also pay-TV services.
Viewers can tune into more than 60 TV channels via their free TiVo 500GB box, which can also be used to pause, rewind and record programmes and access on-demand content.
New subscribers pay £16 per month plus line rental for the first 12 months of an 18-month contract.
After the expiry of this introductory contract period, the price reverts to the standard £22 per month plus line rental.
As with the Big Connection dual-play package, the Big Easy offers subscribers a choice of £50 rewards from M&S, John Lewis and amazon.co.uk.