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Broadband connectivity is a key factor in many people's decision to move house, it has been reported.

A study conducted by estate agent Strutt & Parker found that 35.8 per cent of survey respondents saw the quality of broadband services as being a motivation for moving.

This made it the third most common influence, after lifestyle change (49.3 per cent) and proximity to shops/amenities (39.3 per cent).

More people said they moved house because of broadband than to be near to family and friends (34.3 per cent), to acquire a bigger home (30.7 per cent), and access public transport (29.3 per cent).

Mobile coverage was found to be a motivation for moving for 19.3 per cent of respondents in the Strutt & Parker survey.

"For the second year in a row, lifestyle change was the biggest motivation for moving, followed by access to shops and amenities," the firm stated.

"A new category for the survey this year was broadband connectivity, which has shot in as the third highest motivation and highlights the desire to be technologically connected."

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