Scottish actor Ewan McGregor stars in a new advertising campaign for BT, which hits TV screens today (Friday April 17th).
The 'Trainspotting' and 'Moulin Rouge!' actor will appear in the ads alongside BT Sport Ambassadors and Barclays Premier League footballers Robin Van Persie and Alex Oxlade-Chamberlain, and various other famous faces.
The new 'Behind the Scenes' campaign will give viewers an entertaining insight into the world of advertising, as it parodies the process - from casting and rehearsals, to post-production meetings and voiceovers.
A number of famous actors, celebrities and sports personalities are set to appear over the next few months, starring alongside a series of regular characters including the 'BT Clients', 'Director' and 'Ad Agency Creative'.
The first advert - which premieres tonight during the ‘Gogglebox’ break - will promote BT TV, the firm's subscription television service.
Entitled 'Big Stunt', it will see a mysterious leather-clad rider smash through the back wall of a TV set on a Harley Davidson motorcycle, followed by a firework display.
Ewan McGregor then questions the BT Clients about the merits of the stunt, while highlighting the various viewing options available to BT TV customers.
Robin Van Persie and Alex Oxlade-Chamberlain are seen just off-screen alongside some zombies and Vikings, which are designed to represent the breadth of BT TV content.
David James, BT Consumer Marketing Director, said the firm is "very excited" to be launching its new marketing campaign.
"It follows our previous hugely popular campaigns, including Adam and Jane’s love story as well as the flatmates," he stated.
"The public got to know these characters and took them into their hearts. We are confident that they will do the same with our new host of intriguing characters."
Mr James claimed that BT has "an extremely attractive" TV and broadband offer for consumers and wanted to introduce these to consumers in "an entertaining and unique way".
"We have stuck with the humorous nature of our previous marketing campaigns which have proved so popular," he added.