BT is to launch free, unlimited Wi-Fi services in Nottingham city centre, with 41 hotspots set to go live over the course of 2015.
The broadband provider has joined forces with Nottingham City Council on the initiative, which will increase connectivity options for residents, business employees and visitors.
Consumers will be able to get online 'on the go' via smartphones, tablets and laptops when the service becomes available in the summer.
Councillor Nick McDonald, Nottingham City Council's Portfolio Holder for Jobs and Growth, said the local authority is "really pleased" to have signed an agreement with BT to offer unlimited internet access in the city centre.
"The free Wi-Fi will come at no cost to the council or taxpayers and in return, BT will get access to some of Nottingham's lamp posts and other street furniture, allowing the company to install new mobile infrastructure," he explained.
Owen Moody, BT East Midlands Regional Director, said the project is an "exciting one" for the firm.
"It will make Nottingham the first city centre in the East Midlands to have a BT Wi-Fi network like this freely available," he noted.
Mr Moody said that BT already operates the largest Wi-Fi network in the UK, with free installations already in place across Cardiff, Carlisle, Glasgow and Plymouth, among other locations.
"It is great news that even more people will be able to benefit from the technology thanks to our agreement with Nottingham," he added.
Andrew Johnson, BT Global Services Regional Sales Director, said he expects the free Wi-Fi service to be "very popular and extremely well used".
He claimed it will make "a big contribution" to the connectivity of Nottingham, providing a major network of free BT Wi-Fi hotspots for consumer and business use.
"First class wireless communications, such as free Wi-Fi, will play a vital role in the future success and prosperity of Nottingham," Mr Johnson added.