BT has warned shareholders to expect price cuts in the mobile telecoms market should its acquisition of EE go ahead.
The company - which will seek owner approval for the £12.5 billion takeover at a general meeting on April 30th - believes increased competition will ultimately result in lower consumer costs.
"Fixed-mobile converged products have seen strong take-up in a number of continental European markets to the benefit of consumers," BT said in a circular, as reported by the Financial Times.
The firm added that it expects there to be "growing appetite" for broadband bundles offering both fixed-line and mobile services.
BT has urged shareholders to support the acquisition of EE, claiming the deal will allow BT to create "a single data-centric network" capable of delivering a range of telecoms services.
It says the takeover will generate "considerable value", £1.6 billion revenue synergies and £3.5 billion of cost savings, achieved by "simplifying digital platforms and the brand portfolio".
However, BT has also highlighted potential risks, such as a longer-than-expected wait for regulatory approval, or the transaction being subject to stringent conditions.
In the circular, it said the takeover of EE should be complete - if all goes as planned - by March 2016.