Sky TV subscribers have an increased range of viewing options via broadband and Wi-Fi, following the launch of ITV and Channel 5 catch-up services on Sky Go.
Consumers will now be able to watch content from the two free-to-air broadcasters online, on-demand, by accessing Sky's mobile TV service.
They will be able to enjoy popular shows such as ITV 1's 'Coronation Street', ITVBe's 'TOWIE' and Channel 5's 'Neighbours'.
Other hit shows including 'Downton Abbey', 'Emmerdale', 'The Gadget Show' and 'Home and Away' will also be available at users' convenience via Sky Go.
Luke Bradley-Jones, Brand Director, TV Products at Sky, said that with shows from over 70 channels, Sky Go continues to go from strength to strength.
He explained that over 2.6 million registered customers regularly tune in when it suits them, at home or out and about.
"We know customers love to use Sky Go in many ways, whether that’s on the way to work or around the home," Mr Bradley-Jones stated.
"I personally love to watch the cricket in the garden or catch up on the big new dramas like 'Fortitude' when I’m travelling."
He said Sky continues to bring customers TV they want to watch on their terms, whether that’s watching the latest Sky Box Set or catching up on recently missed episodes.
"We’ve seen record breaking on-demand downloads in the UK and Ireland, with almost 300 million since the start of the year," Mr Bradley-Jones added.
"It’s all part of our commitment to make Sky+ and Sky Go the ultimate entertainment experience."