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Sky added 100,000 broadband subscribers in the UK and Ireland during the first quarter of 2015, it has been revealed.

This was slightly down on the 106,000 added by the company in Q4 2014, but was way up on the 75,000 additions achieved in the third quarter of last year.

Sky's total broadband customer base now stands at around 5.53 million, with the firm's subscribers spending an average of £47 with the firm.

Jeremy Darroch, Chief Executive at Sky, said the service provider delivered an "excellent" quarter as customers across the enlarged Sky group responded to the quality and breadth of its offering.

"In all, we attracted almost 70 per cent more new customers than the prior year and over one million new products," he stated.

"By continuing the strong operating momentum of the first half, we have grown revenues by five per cent and operating profit by 20 per cent."

Mr Darroch claimed that the UK and Ireland delivered "a stand-out performance", reporting both the highest customer growth and lowest churn for 11 years.

"We took [market] share in broadband and grew strongly in TV as our dual-brand strategy with NOW TV and Sky continues to deliver," he added.

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