Sky customers are being given the chance to enjoy a free day out at the British Masters, courtesy of their TV, phone and broadband provider.
To celebrate the return of the tournament to The European Tour in October 2015, Sky is making more than 15,000 free tickets for Woburn Golf Club available to fans.
Free tickets to ‘Sky Sports Thursday’ - the first round of the tournament, on Sunday October 8th - will be available to Sky customers for an exclusive 48-hour pre-sale window.
They are up for grabs from 10am on Friday April 24th and are limited to two per person. Any that are not snapped up by Sky customers will be available to the general public from Sunday April 26th.
Sky customers can also buy tickets at a discount rate for the second, third and final rounds, which take place from Friday October 9th to Sunday October 11th.
Barney Francis, Managing Director of Sky Sports, said the service provider had promised to do something different with the British Masters.
"We’re delighted to partner with The European Tour and announce ‘Sky Sports Thursday’ and free entry for everyone," he stated.
"As well as entertaining existing golf fans, we’re really keen to play our part in helping attract a new audience and we hope a day of free golf will help do just that.”
Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, described ‘Sky Sports Thursday’ as "a superb initiative" aimed at widening the audience for the tournament and the game in general.
He said the organisers are looking forward to working closely with Sky Sports on making the tournament a huge success.
"Hopefully it will capture the imagination of the British public," Mr Birkmyre added.
The British Masters - which has been staged at Woburn on 16 previous occasions - is returning to The European Tour for the first time in seven years in 2015.
On the previous staging at this course, in 2002, Justin Rose memorably held off the challenge of Poulter to win the title.
Previous winners of the British Masters at Woburn include Greg Norman, Lee Trevino, Seve Ballesteros, Sandy Lyle, Sir Nick Faldo and Ian Woosnam.