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Vodafone says businesses are in danger of missing out on the digital revolution due to their reluctance to embrace 4G mobile services.

According to the broadband provider, the majority of British businesses do not currently have 4G or an understanding of its capabilities - such as speed, reliability and responsiveness.

This means they are set to fall behind their more tech-savvy competitors, the company warned.

In a Vodafone-commissioned survey, conducted by YouGov, 64 per cent of respondents said their business or organisation does not yet have 4G.

Perhaps even more concerning is the fact 41 per cent have no current plans to adopt super-fast mobile services.

Some 43 per cent of businesses admitted to having a poor understanding of 4G’s capabilities, with a third saying they do not perceive any business benefits from next-generation mobile services.

Phil Mottram, UK Enterprise Director of Vodafone UK, said businesses need to be ready to take advantage of the tools and technologies that can give them the competitive edge today and in the future.

"Now is the time for those businesses which are yet to invest in 4G to do so and to start benefiting from its full potential," he stated.

Mr Mottram claimed the perception of cost is still stopping businesses from taking the step towards 4G, while the "significant knowledge gap" of what it can offer UK businesses is also a challenge.

"With customers’ expectations on service delivery and responsiveness at an all-time high, we have committed ourselves to making 4G more accessible and affordable, with competitive pricing and continuous network investment enabling businesses to meet their customers’ demands, whenever and wherever staff may be," he stated.

Mr Mottram said this has been the driving force behind the extension of Vodafone's 4G coverage to over 500 cities and towns across the UK.

He explained that the company has invested £1 billion in its network and services in the last year alone, in a bid to improve connectivity for its subscribers.

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