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The Country, Land & Business Association (CLA) has called on the new Conservative government to make good on its pre-election pledge to boost rural broadband.

Henry Robinson, President of the CLA, said too many people living and working in the countryside still suffer from poor or non-existent broadband connections.

He called on ministers to impose a universal service obligation of at least 10Mb on network providers for all rural homes and businesses.

"Ministers must end the competitive disadvantage faced by rural businesses," Mr Robinson stated.

He claimed that the Tory election campaign set expectations for action during the ‘first 100 days’ of government and rural businesses "will be looking for them to deliver".

The party promised to continue with its Broadband Delivery UK rollout, which is aiming to deliver super-fast broadband to 95 per cent of the population by 2017.

Companies based in the countryside want to take full advantage of broadband services, giving them the chance to compete more effectively with their urban rivals.

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