BT broke cover with its plans for Champions League coverage today, as it bids to make good on its continued massive investment for football TV rights and increasingly impinges on Sky's turf.
The broadband provider-turned-broadcaster will air 351 Champions League and UEFA Cup games and coverage of overseas leagues, such as the Bundesliga, on a newly formed channel dubbed BT Sport Europe.
Want to know more about BT pricing? You'll find a handy table to help you make sense of it here: BT Sport Europe pricing
Viewers will be able to flick between eight live Champions League games or 24 live UEFA Europa League games that are shown live simultaneously on the channel.
The new channel will be free to customers who take BT TV and BT broadband. However, BT states that they may have to re-contract to qualify.
Subscribers who take just BT broadband can get the service for £5 per month.
However, as is currently the case, they’ll only be able to watch via their computer, laptop, smartphone rather than on their TV.
Perhaps as a trailer for its coverage, a selection of games from BT Sport Europe will be show free of charge on the soon-to-be-unveiled FreeView channel BT Sport Showcase.
BT stipulates that this will host at least 12 Champions League games and 14 Europa League games, with every British team in the tournaments to feature at least once.
BT also announced it is revamping the BT Sport app, which will now let customers pick and choose which European ties they watch and select multiple camera angles. The red button feature is being overhauled too and will now include goal alerts and stats.
And completing the additions is the BT Sport Ultra HD channel. Available to customers with compatible TVs, this will launch alongside a new Ultra HD set top box in August.
BT Sport’s existing channels, and their core sweeteners of 38 live Premier League football games and coverage of rugby from the Aviva Premiership, will remain free to BT broadband and broadband and TV customers.
Non-BT customers can sign up for the BT Sport Pack and get the full range of BT's sports coverage for £13.50 per month.