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Football superstars Gareth Bale and David Luiz are joining together to help launch BT's coverage of European football on its new BT Sport channel.

The duo, who currently play for Real Madrid and Paris Saint-Germain respectively, are joined by Manchester City’s Joe Hart and Arsenal’s Alex Oxlade-Chamberlain in the advert, which creators have claimed captures the "glitz, glamour and spectacle" of the UEFA Champions League.

As well as featuring some of the sport's top European stars, there are also appearances from BT presenters and pundits such as Rio Ferdinand and Michael Owen, posing at a party photobooth.

The ad marks the launch of BT's coverage of European football, which saw the company splash out £299 million a year for the exclusive rights to both the Champions League and UEFA Europa League from next season.

A second advert portrays Oliver, a BT client, who attempts to persuade the footballers to exchange their usual shirt numbers for zero, in order to reflect the fact that BT Sport is free for BT TV customers.

Dan Ramsay, Customer Acquisition Director at BT Consumer, said: "This is an exciting time for BT Sport.

"We hope viewers get into the party spirit and enjoy seeing some of their favourite football stars celebrating with the glitz and glamour that surrounds the elite tournaments for world club football, the UEFA Champions League and the UEFA Europa League, which BT customers can now watch all in one place and at a great price."

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