Sky is to once again join forces with Disney and Pixar Animation Studios, as well as the characters of new film Inside Out, to create a brand new TV advert to launch its new Superfast Sky Fibre offer.
The latest deal means customers can now enjoy superfast fibre broadband free for 12 months when switching to Sky Fibre with Sky line rental.
Inside Out has already taken the record for the largest-ever US opening for an original film (non-sequel), ahead of a UK launch on July 24th.
The latest advert features the film's leading character Riley Anderson and the voices inside her head - Joy, Anger, Fear, Disgust and Sadness - to humorously demonstrate the emotions felt by customers when they are let down by their broadband service.
In the ad, the sense of panic at being confronted with buffering broadband calms when Joy points them to the Superfast Sky Fibre Broadband package, with the company hoping it will convey the message of superfast fibre being accessible to everyone.
The campaign is also set to be extended to radio and digital platforms, as well as print media and posters across the UK.
Sky Fibre has already attracted plenty of plaudits in the industry, with Ofcom tests recently finding it has the most reliably consistent speeds and fastest peak-time speeds for up to 38Mb fibre broadband.