The amount of money spent by the average British household on communications services has increased for the first time in five years, spearheaded by a rise in the adoption of superfast broadband services.
That is one of the key findings in a new report from industry regulator Ofcom, which reveals that the average British household spent £117.71 per month last year on broadband, phone, mobile, television, radio and postal services.
It is the first such rise recorded for communications services in five years, with broadband found to be a key driver.
Average broadband bills increased by 14% to £14.74 per month (not including line rental), with Ofcom attributing the rise to a greater number of households choosing to upgrade to superfast packages.
Wales saw the highest take-up of superfast broadband in the UK, with 79% of premises now capable of reaching high-speed internet, up from the 24% recorded in 2014
The figure is also 6% higher than Scotland and 8% ahead of Northern Ireland.
The way in which consumers access the internet has also, according to Ofcom, changed significantly, with the report stating that smartphones are the most popular device for getting online for the first time.
Smartphones now account for a third of all internet access, up from 23% in 2014.
Jane Rumble, Director of Market Intelligence at Ofcom, said the findings represent a “landmark shift”, adding that younger users were likely to be behind the change.
“Those aged 16 to 24 are much more likely, as well as 25 to 34, to say their smartphone is the most important device to get online, whereas for the older age groups, they are much more likely to be sticking with their laptop. This is a landmark shift," she said.
However, despite the rising use of smartphones in getting online, the average amount spent per month fell by £1.61 to £44.37.