The Premier League has long been a cornerstone of Sky Sports' coverage and with the new season just a day away, the broadcaster has decided to celebrate with a 'flash sale' for existing Sky customers.
Starting today (August 7th) from 4:30pm, current Sky subscribers will receive £30 bill credit when they upgrade their package to Sky Sports online.
The deal runs until 9am on Tuesday August 11th, with subscribers able to see the beginning of the new football season, as well as what could be an eventful end to the Ashes Test Series.
Sky also confirmed this week that it will be the exclusive home of La Liga for the next three seasons, swiping the rights from under the nose of rival BT Sport, which already boasts exclusive coverage of the UEFA Champions League.
It is not the first time Sky has offered a sports 'flash sale' to customers. In July, the broadcaster offered three months of Sky Sports for £10.